Amanda Beard-Neilson

Amanda first implemented Salesforce as a CRM at an end user in 2007 and became the company’s System Admin. She increased her experience of the platform by moving into contracting roles and worked as a Project Manager for two  Salesforce Platinum Partners. She returned to the end user world to run the Business Systems department for a Media company and subsequently as the contractual owner of Salesforce and team manager at a Fintech company. Amanda now specialises in Digital Transformation and Change Management. Her background is in IT, Sales and Marketing which has helped to provide insights into system development and stakeholder management.

Amanda is a leader of the Salesforce London Admin Community Group, a co-organiser of the London’s Calling Conference and Manager of Ladies Be Architects. She has multiple Salesforce certifications, is a multiple Trailhead Ranger, owner of the blog:, volunteers at Salesforce World Tours, Dreamforce and community events, and is a conference speaker.

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