Pardot has often been described as the “red headed stepchild” of the platform – but with 108% YOY growth in 2017, they’re quickly proving that is no longer the case.
Admins that can work “ambidextrously” in both Sales Cloud and Pardot are in extremely high demand. Join this session to learn why Pardot product is flaming hot right now, and how you can leverage it to catapult your career to the next level.
Topics Covered:
• The marketing automation skills gap – and where Salesforce admins come in
• Key functionality in Pardot that can enhance your Sales Cloud deployment
• Pardot skills & resources you need to be successful
• Getting internal alignment to put Pardot in the game
