KEYNOTE

Ladies Be Architects (LBA) was founded in 2017 when Gemma Emmett realised there appeared to be far fewer women pursuing the Salesforce architect credentials than men. She decided to share her exam preparation notes via her blog, then added monthly recorded webinars which took a deep dive into a particular topic.
The LBA membership started to form and more people joined the movement. Some offered to spread the word with volunteering to speak at events and help out.
The LBA product offering increased to include a podcast, mock Certified Technical Architect (CTA) exam review boards, guidance and volunteer-lead study groups.
Since its inception in 2017 LBA has now over 1000 community members, who together have studied and have passed 750+ certifications and gained 36,000+ Trailhead badges. The community is open to anyone who is working towards the architect exams, while inspiring more
women to take their places as they progress into technical leadership on the Salesforce platform.
The LBA leadership comprises of 3 ladies on their own CTA journey, a manager to coordinate the effort, and the movement continues to extend its global reach with ambassadors in Australia.

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