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Pardot has often been described as the “red headed stepchild” of the platform – but with 108% YOY growth in 2017, they’re quickly proving that is no longer the case. Admins that can work “ambidextrously” in both Sales Cloud and Pardot are in extremely high demand. Join this session to learn why Pardot product is […]

Salesforce celebrated it’s 20th Anniversary on March 8th of this year. The company’s achievements and impact over that time can be described as nothing other than astonishing. Not only have they become the fastest ever Enterprise company to achieve over $13 Billion Annual revenue and become the benchmark of how tech companies can be a […]

Having implemented Salesforce both while working in a Nonprofit and as an Integrator, There have been some highs and lows. This session will pull out 10 key lessons learned from this experience that will help others move faster and better. You will also get an idea of the raison d’etre of several Nonprofits who have […]

The Dutch refugee population is diverse. At the end of 2016, there were over 101,700 refugees in The Netherlands. Background, skills, education, and languages vary vastly between individuals or groups of individuals from one country of origin. Just one in three refugees between of working age living in the Netherlands have a paid job and many […]

This is the story of how Max the Mule helped long time enemies #SalesforceCat and #SalesforceDog organise the best party ever. SalesforceCat and SalesforceDog where trying to organise a party but SalesforceDog could not understand all the meoooooows from SalesforceCat, therefore the party planning was a disaster. Fortunately Max the Mule stepped in with its […]

How to write code that is easy to read and change? What should you do when you see a piece of code written years ago which is hard to understand? In my experience, this boils down to 4 principles that I would like to share along with some examples in Apex.

Platform events enable developers and administrators to build a new generation of event-driven applications. This session will get you started on how to use Platform events declaratively and programmatically, and how you can master their integration into your environments.

Are you a nonprofit orgnisation that’s starting to use Salesforce? Are you a Salesforce expert (or expert-to-be) looking for a way use your skills for good cause? Doing probono project is win-win for both parties to build social impacts. Find out how to start this, where to look for, lessons learnt and dos and don’ts […]

Chatter, live agent chat, a 360° view, omnichannel tool, knowledge, Einstein, feedback, notes, reports & dashboards, automations, routing and escalation, user interface, notifications and alerts, self-care (self-service communities and portals), field service lightning,…all these objects and features are essential to reach customer centricity and operational excellence. But how are we supposed to prioritize  these epics? What is […]

From working as a chef on a food truck, to becoming a Sales Rep, Sales Trainer, Operations Manager, Consultant, Senior Consultant, Principal Consultant, Product Manager, Solution Architect, Technical Architect, Manager of Technical Architects, and CEO see how Salesforce MVP Sharif Shaalan leveraged his life experience to advance his career on the SFDC platform and how […]