Ladies Be Architects (LBA) was founded in 2017 when Gemma Emmett realised there appeared to be far fewer women pursuing the Salesforce architect credentials than men. She decided to share her exam preparation notes via her blog, then added monthly recorded webinars which took a deep dive into a particular topic. The LBA membership started to form and more people […]

A journey to the AppExchange

PDF Butler started of as an omnichannel Document Generation with an integration from Initially, we integrated via a managed App that was not on the AppExchange. As we were able to find more customers and partners on, we changed our Go-To-Market to fully concentrate on the ecosystem. At that moment we also […]

Embracing Modular Development Patterns in Apex (or Eluding Mondo Mania)

As Salesforce developers, we all too often come across ‘Mondo’ coding patterns in existing Apex classes and triggers. Apex is a fully functional and modern object oriented programming language, yet programmers often fail to utilize its capabilities that allow for well designed clean and segmented code. Instead, they often fall prey to this common yet […]